Account Director – B2B Tech

Media Account Director – B2B Tech

£45,000 – £55,000 + Bonus

London (Part remote option available)

Fantastic opportunity for an experienced Account Director to join a leading b2b tech performance marketing agency in London.

Our client proudly partners with some of the UK’s leading tech firms and the role of Account Director will involve managing a number of these key accounts.

Additionally, you will also manage a small but able team including an Account Manager and Account Executive.

This role requires an exceptional Media Account Director with at least 5 years + experience in b2b media planning and buying, ideally with technology experience. You will also have some experience in managing a small team.

Media Account Director – Key Experience

Strong numerical and analytical skills
Strong entrepreneurial attitude
Strong ability to work with multiple teams
Strong digital media knowledge
Strong Knowledge of B2B media and marketing
Work closely with the client services team in delivering multichannel campaigns
Consistently demonstrate an ability and determination to provide ground-breaking innovation
Manage a small but growing team – must have some previous managerial experience
Hands on role – briefing, planning, buying coordinate
Drive accounts forward
at least 5+ years of B2B media planning and buying with a strong digital and international background
Media Account Director – Project Planning

Ensure all briefs received are thoroughly interrogated and challenge any parts of the brief that are unclear
Work with the rest of the team to develop a coherent strategy for all briefs and convert this into planning recommendations
Constantly look at evolving offering being put forward in our client’s recommendations
Manage relationship with media owners and brief them as clearly as possible, making sure full understanding of client requirements
Media Account DirectorCampaign activation/management

Manage all aspects of media planning and buying
Monitor campaign data in adserver and relevant analytics platforms
Monitor delivery against media plan and make necessary optimisations as necessary
Optimisations – Data learnings used to make weekly optimisations. Manage conversations with media owners and make active recommendations on how campaign performance could be enhanced
Manage relationship with client regarding any optimisations made
Report regularly to clients
Lipton Media is a specialist media and tech recruitment agency based in London. We specialise in all forms of b2b sales, digital marketing, content and creative positions, across conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology. We also recruit across media planning and buying, PR & Communications.

Our clients range from small start-up companies to FTSE 100 listed businesses. We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.