Marketing Manager – Events

                  Marketing Manager – Events

£37,000 – £45,000 + Bonus + Excellent Benefits

Hybrid Working

London

Leading independent media events / marketing agency seeks highly talented Events Marketing Manager to lead across their flagship AI portfolio.

The Events Marketing Manager will focus their work on driving audiences to their conferences and bespoke meetings.

The Role: Marketing Manager – Events

The Event Marketing Manager role is to manage and implement the smooth and timely execution of marketing campaigns that create awareness and drive traffic to their events, generate visitor registrations, and generate leads for the sales team.

Activities include:

Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.
Campaign planning, execution, and analysis Setting up email campaigns, planning social posts, reviewing performance to optimise campaigns
Negotiating partnerships and relationship building with associations and media
Budget management and cost-effective campaign planning to hit targets
Data research and building, utilising their database and AI platforms to reach their target markets
Becoming fully immersed in their CRM, AI and marketing automation systems, plus becoming an expert on Facebook, Google, and LinkedIn advertising 
Experience Required: Marketing Manager – Events

2 years of B2B exhibition event marketing experience
A strong grasp of email marketing, digital advertising and CRM platforms
Proven success in driving attendance to b2b conferences
Ideally educated to degree level
Understanding of cost control and cost management
Creative: looking for solutions, writing great copy, and briefing designers, team members and suppliers
Analytical; be obsessive about data, understand segmentation and be able to analyse campaign performance to make data-informed decisions quickly
Copywriting that sells, understands the role of different media and channels, and can bring their own expertise.
Lipton Media is a dynamic, proactive and progressive media recruitment  agency solely dedicated to the media industry. We are leaders across media sales and creative  opportunities.                        We cover: Media sales, digital media sales, print sales, exhibition sales, event sales, conference sales,  outdoor sales, radio sales, marketing, conference production and editorial jobs.

Our clients range from small startup companies to FTSE 100 and 250 businesses. We work with  people at every stage of their career from undergraduates looking for their first entry point into  sales to senior managers and directors looking for their next challenge.