PPC Biddable Media Manager

                  PPC Biddable Media Manager

£30,000 – £40,000 Base Salary Depending on experience + Bonus

(Mix of remote & office based when safe to return to the office, London)

Company Overview: PPC Biddable Media Manager

Industry leading, full-service Performance Marketing agency seeks talented PPC biddable Media Planner Buyer to join their highly successful media team.

Are you an experienced PPC biddable executive or PPC biddable media manager? Have you bought Google and Facebook advertising?  If you are experienced in the day to day set up and management of Facebook and Google buying we want to hear from you!

Working for some of the UK’s best-known brands and a heavy focus on start-ups and growing companies their main services are Paid Search, Paid Social, Affiliate Marketing and Lead Generation.

The integrated PPC Biddable Media Manager must have strong commercial experience in both paid search and paid social.  The role is split, 60% paid search, 40% paid social.

The Role – PPC Biddable Media Manager

We’re looking for an Integrated Media Planner Buyer who can create effective digital marketing strategies. You will be responsible for building, presenting and delivering your plans from start to finish, with supporting explanation into untested media channels.

Always with a focus on the immediate needs and future growth of clients in mind. Your experience will be working across Direct Response campaigns, understanding the sensitivity of CPA’s/CPL’s etc and comfortable reassuring and explaining changes in performance to all stakeholders including C level.

Crucially, this role is not for someone who doesn’t like to get their hands dirty, this role is for someone who likes to see their projects through and knows intricate details of all the relevant platforms. The success of this role will be measured through client growth, retention, and channel expansion.

Key responsibilities – PPC Biddable Media Manager
The role requires a combination of analytical and creative skills, and a hunger to achieve the client’s performance goals.

Produce strategies, plans and deliverables for new and existing clients, this could be a start up looking to grow or a new campaign for an established brand
Identify the optimal buying platforms to meet campaign objectives
Manage several campaigns daily, optimising click-thru rates, conversion rates, and bid management to achieve the advertiser KPI’s.
Present performance to advertisers within weekly / biweekly or quarterly calls and meetings
GA Analysis, dashboard management and data flows
Candidate Requirements – Media Agency Cross-Media Planner/Buyer

Minimum of 2 years knowledge and experience of running paid search activity in a direct response environment
Crucially, must have strong experience logging into key platforms daily – social and search
Knowledge and experience of running Facebook and Google activity in a direct response environment
Minimum of 2 years of integrated online media buying Adwords & Facebook (This is hands on work)
Experience with planning, strategy, ideas and then implementing them
GTM and Analytics
Comfort working in a fast-paced, always-on, start-up environment
Due to the high number of CV’s we’re receiving currently if you haven’t heard back from us within 3 working days, on this occasion your application has been unsuccessful.

Lipton Media is a specialist media and tech recruitment agency based in London. We specialise in all forms of b2b sales, digital marketing, content and creative positions, across conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence and technology. We also recruit across media planning and buying, PR & Communications.

Our clients range from small start-up companies to FTSE 100 listed businesses. We work with candidates at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.